If anyone gets a message from me about canned meat, don’t open it. It’s Spam.
8 Years Ago
10 Questions For the New KLOS Program Director, Derek Madden
4. You lost a morning team with a quarter of a century with KLOS. How are Heidi & Frank doing? How are the ratings compared to when Mark & Brian were in their last year? Have you made any changes to the morning show?
I was at CBS when Howard Stern left, and I saw firsthand how tough a task it can be to replace a legendary show. I think Heidi and Frank have done an outstanding job in the most challenging of circumstances. They work hard, they're idea machines, they make me laugh, and the numbers are much better than I would have anticipated coming into the station.
5. In the last year, in addition to Mark & Brian, you’ve lost Uncle Joe Benson, Cynthia Fox and Jim Ladd. What are your feelings about personalities on a Classic Rock station? Any assessment with the current staff?
Wow, all those questions only get one number? I think personality is absolutely critical to Classic Rock. At the end of the day, I think we win by getting people to punch back in a few more times a week. And I think you do that by being compelling and it's tough to do compelling radio without strong personalities. I LOVE the team we have in place today now. We talked about Heidi & Frank, Gary Moore does a fun, culturally literate, high energy show in the afternoons, and Melissa Maxx is doing a really fun, interactive show at night. And I think the midday show is pretty good, too, but I'll let you judge for yourself. (Madden hosts the midday show.)
6. What are your plans to promote and market KLOS beyond the on-air events?
I was thinking of going on Million Second Quiz and wearing a KLOS T-shirt. What could possibly go wrong?
7. 100.3/The Sound is your major competition. Any thoughts about them?
The Soundis the station we share the most music with, and if their personnel moves are any indication, they've certainly got an interest in our heritage. But, and I say this with all due respect to them, that's not the same thing as ‘our major competition.’ I've got my eye on the stations who are bigger players 25-54. Those are the stations in our way, and those are the stations we share the most audience with.
8. Is it tough to program the station and be on the air? Much to juggle?
I guess I'm of the radio generation that doesn't really know anything else. I've been on the air at just about every gig I've ever had, and I really think it has its advantages. You get to know your product and your audience on a much deeper level.
9. Sales seems to put enormous pressure on programming for sales-related promotions. What is your philosophy about the relationship between sales and programming?
The challenges facing all large-scale media in this world are great enough. Our company's developed fruitful partnerships with other radio companies, and with Internet music purveyors. In that context, an "us vs. them" dynamic with your sales department is worse than anachronistic, it's fatal. That said, it's my job to look out for the listener experience, and I'm not shy about stepping in to figure out how we can turn a sales idea into something that positively impacts that experience.
10. How has your adjustment to living in Southern California been? Where did you end up living? Close to the KLOS studios on La Cienega?
Man, this place is massive! I'm really looking forward to getting to know all the nooks and crannies. I live about 10 minutes from the station. And that's only because our market manager wouldn't let me install a shower and a daybed in the programming offices.
For over 26 years, LARadio has tracked thousands
who have entertained us in the Southland from 1957-present.
These are snapshots of each on-air personality –
where they came from, where and when they worked in Southern California,
and where they are now.
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Ladies of LARP Calendar in 2007
For 25 years LARadio chronicled the news of
Southern California radio and the personalities
who populated it. Alan Oda was editor for much
of that time. With the closing of LARadio he
opened a weekly blog, mostly about radio at
After 25 years, LARadio came to an end in 2020.
Read the final column by clicking the curtain.
Early LARadio was dominated by men. In the 70s women began to
find an important place - on and off-air - in creating the rich
history of LARadio. In 2007, we saluted the women in LARadio with a
calendar that included the names of the LARP who were having
birthdays that month. Calendar was sponsored by Mt. Wilson
Broadcasting. You can access it at this
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Last modified: October 21, 2021
Ladies of LARP Calendar in 2007