"The Amazing and Adventurous Gene Chenault"

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  "The Amazing and Adventurous Gene Chenault"
by Woody Goulart, http://www.bossradioforever.com

chenaultgeneryanmoore
A proud photo with his grandfather, Gene Chenault, from the private collection of Ryan Moore.
(February 26, 2010) Lester Eugene Chenault, one-half of the iconic radio programming name Drake-Chenault Enterprises, has died.  He was born June 12, 1919.  Gene Chenault lived what his grandson Ryan Moore says was an “amazing and adventurous life” of 90 years.  Chenault passed away this week on Tuesday, February 23.

Few people in real life get to meet actual heroes. But, I am one of the fortunate ones.

I met Gene Chenault  in Hollywood in 1973 under very tense circumstances. I had been working as production manager for a year at KIQQ, 100.3 FM, which was promoted on the air as K-100. The station owners were unhappy with the ratings of the station, so they selected Drake and Chenault to come in and take over management and programming.  It is standard practice for incumbent employees of an underperforming radio station to hear those two most dreaded words, immortalized by Donald Trump, “You’re fired!” When Drake and Chenault came in to K-100, everyone at that station was fired except for the bookkeeper and me.

Eventually, I, too, heard the famous words nobody wants to hear. But, I remember being treated with courtesy and respect in my termination, even though to the Drake-Chenault people, I was “an outsider.” Gene Chenault personally ensured that I got severance pay. I share this memory today to dispel a decades-long prevailing myth that the Drake-Chenault people were ruthless and heavy-handed.

Gene Chenault will best be remembered for leading a broadcasting business revolution. Of course, the legendary success in Los Angeles of 93/KHJ Boss Radio starting in 1965 is unforgettable. But, Chenault was one of the first broadcasters who believed that fm radio should become the rightful home of popular music programming in the United States.  Starting in the 1970s, his company’s national radio programming consultancy boosted fm  radio outlets in major markets to prominence, most notably in New York City on WOR/fm. Later, iconic Drake-Chenault syndicated radio formats such as “Hit Parade,” “Solid Gold,” “Great American Country,” and other brands enabled smaller market stations to attain high standards in music programming that otherwise would not have been affordable.

The 25th anniversary of Boss Radio KHJ in Century City in 1990 gave Drake, Chenault, and their talented team one last opportunity to celebrate their kinship and accomplishments together. The Drake-Chenault syndicated radio programming business was sold by Jones in 1991 to Broadcast Programming in Seattle. At that same time, Jones bought out the remaining interest Drake-Chenault had in Jones Radio Networks and the famous hyphenated brand name Drake-Chenault was no more.


Comments  

 
0 #10 2010-02-28 15:31
I worked for and with both Bill Drake and Gene Chenault in the latter half of the ‘70s – developing and programming formats, specials and series – most notably, of course, the 52-hour “History of Rock ‘n’ Roll” (which I researched, wrote and, with Bill Drake and Mark Ford, co-produced). As I recalled in my behind-the-scenes article for drakechenault.org, Gene came across to me as a kind of warm-hearted father/grandfather figure. He and I used to have lots of closed door discussions of radio – its past, present and potential – both in my office at Drake-Chenault and at his home, where he made me feel like a most welcome guest. (MORE)
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0 #9 2010-02-28 07:35
I worked for Drake-Chenault from 1981-1985. I only saw Drake twice during those four years (once at a party and once during voiceovers for the History of Rock & Roll) but Chenault came in regularly. I never knew what he did, but it was always a special day when he strode through the hallways, greeting people. He never knew anyone's name so he called everybody "Tiger," including me. He was strictly a hands-off owner from my point of view but was always gentlemanly, polite, and somewhat corporate.
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-1 #8 2010-02-27 16:16
Gene had more class and respectful persona too rare in any kind of cutthroat business, broadcast being most intense. As "far out" as Mark was, Gene was always "right on."
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0 #7 2010-02-27 13:42
I truly miss the days of radio utilzing the Drake/Chenault formats. I grew up listening to KFRC in the Bay Area. Radio is not the same. I felt blessed growing up listening to Boss Radio. Rest in Peace Bill Drake and Gene Chenault.
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0 #6 2010-02-26 15:32
Gene Chenault was a great radio owner/operator even before his entrepreneurial adventures exploded nationwide. I was privileged to work for two Chenault owned stations, KYNO, Fresno & KIQQ, Los Angeles, along with Drake programmed KGB & KFRC. Without Gene, there would have been no Drake. Miss them both greatly, esp. considering the state of radio today. Hey, whatever happened to Gene's "far out" son Mark?
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0 #5 2010-02-26 12:05
I thank Drake Chenault for bringing a wide range of music to my small town in Minnesota. When most upper midwest local stations then (mid 70's) played little black music, DC was playing many more black acts like The Temptations. DC also sounded technically head and shoulders above the scratched 45s most stations played.
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0 #4 2010-02-26 11:14
Gene Chenault was something that is unfortunatley lacking in so many broadcast executives today.

He was a true gentleman. Astute businessman, willing and able to make tough decisions, but always respectful and open to new ideas.

How sad. First, Drake and now Chenault. We may never see their like again.
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0 #3 2010-02-26 08:28
Ditto, Ken Levine. My Boss Career has been littered throughout "all-California," and it is with a gratetful heart and much humility I remember my turns at four of the West Coast Drake-Chenault stations, KYNO, KGB, KFRC and KHJ. Wonderful radio station owner, discerning car collector, empathetic-beyond-expectations-person.
Via con Dios, sir.
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0 #2 2010-02-25 23:17
With Bill Drake and now Gene Chenault gone, this officially puts an end to a very "Boss" era. May they both rest in peace.
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0 #1 2010-02-25 22:38
It was an honor to work for Gene Chenault at K100.
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