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Another LARP joins the Passing Parade
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Jeff Baugh was a dear friend. He is
associated with three major Los Angeles radio stations – KFI,
KFWB, KNX – as the airborne traffic reporter. Flying over the
multitude of highway accidents didn’t ground him. It was cancer
that brought him back to earth. Jeff died June 6, 2023, of l He had a contagious smile that you would
never forget - a smile that would light up the dreariest of
skies. We met at a Rose Bowl event decades ago. He
was supporting a charity. I was covering the story for
LARadio.com. We bonded immediately over our boys. Jeff was born on Coney Island, Brooklyn on
November 15, 1942, enlisted in the U.S. Marine Corps and served
two tours in Vietnam. Jeff won multiple Golden Mikes for his
outstanding reporting. He covered virtually every major story in
Southern California for 30 years. His parents were married on December 6, 1941. One can only imagine what their day-after-wedding was like as D-Day unfolded. His mother and father were pilots. She got her pilot’s license in 1939. “I seem to remember them since the beginning of my time - my mom taking me to air shows, trips to Prospect Park and Riis Park in Brooklyn,” Baugh recounted over the years. “Her spirit was flying with me every day.” |
Jeff got married and had two kids. When the
marriage floundered, Jeff left New York and his family and went West,
young man, landing on Sunset Boulevard in the disco-infused drug world
at Carlos ‘N Charlies. He was one of the most popular djs playing the
dance-disco hits of Donna Summer until the last dance. He had burned
himself out and apparently any hope of having a family.
He sorely missed his son and daughter but they were
upset with him for leaving their mother and the family. Communication
was cut off. I shared my story with Jeff at the Rose Bowl event, how I
created a toxic relationship with my son leading to a 17-year
estrangement. But there was hope on the horizon and I shared that with
Jeff. I shared with him how it didn’t happen like it was a light switch
moment. Relationships take time. Slowly he and his son began to repair
their fractured relationship. Years later, I’ll never forget when Jeff
recounted a holiday trip to New York and his first meal with his boy. As
he told the story I cried. And Jeff cried. Anything was possible. He had
hope.
Baugh wrote about the world of traffic reporting.
His was the clearest voice and always a champion of being more than just
a reporter of traffic congestion. "We could all do a lot better. We're
that little part of the ‘clock’ or show that has been in need of a
makeover for a long time. Now… more than ever! The ties between
business, family time, anxiety, quality of life and traffic are
undeniable. As broadcasters, we must have credibility with our audience.
If what we say is not true, why in the world should they stay tuned?
Radio speaks to the person who is already in the vehicle driving, or
perhaps just about to leave.”
He never complained. Jeff always presented a
solution. “Let's break new ground. Let's try new ‘traffic language.’
Let's improve our game. Get off the incident. Tell our audiences how to
get around the problem. Understand our audiences. One of the most
astonishing things an airborne reporter can watch, is every on-ramp
jammed with drivers trying to get on a section of freeway that has been
closed for an hour. We need to do a better job. We need to throw out the
old traffic jargon and think ‘traffic reporting.’ We can all do a lot
better.”
Jeff attended an industry seminar and was struck by
something Chuck Blore, the former KFWB program
director, said: “When Chuck said he always told his people that
the most important word you can use is...YOU. I'm just a pup when it
comes to broadcasting but when I started, I promised myself I would
bring something new and good to traffic reporting. That was, trying to
actually speak to someone...YOU. Boy, did I light up inside when he said
that!”
Jeff had a way of putting us into the freeway jam
and also the perils of reporting. "It was early in the morning, around
six thirty, when out of nowhere, ‘POW! Our windshield exploded and a
homing pigeon crashed into our helicopter window and landed in the back
seat." That’s how veteran airborne traffic reporter Jeff described his
harrowing experience. "The bird crash blew Plexiglas everywhere. The
noise was deafening, like a shotgun, when it happened because you are
not prepared. We never saw it coming."
Jeff explained that the first move after impact is
to lower your speed as the wind gushes throughout the helicopter. They
landed at Hawthorne Airport, taped up the window and then limped back to
Van Nuys Airport. Jeff recounted when a bird hit the wing of "Air 98," a
Cessna 172. He said it made a dent in the wing the size of a softball.
Jeff loved his colleagues. He was struck by
Valerie Geller’s observations about compelling radio. “I don't
know the first thing about programming a radio station and even less
about tv but I do know a lot about what a listener wants to hear at home
before driving and while driving.”
Valerie’s, three-point plan for broadcasters: ‘tell
the truth, make it matter and never be boring deserves a ‘who-rah
Valerie. In my tiny little niche of the radio clock: 1 - Tell the
listener something's happening on the freeway/road whatever and it's NOT
as that listener drives by. 2 - Not make it matter Hey, LISTEN UP, this
could affect you.] 3 - Just prattle on without any purpose or thought as
to what your audience is doing as you speak.....and the NEXT sound you
will hear, just might be that fatal CLICK of the radio dial,” wrote
Jeff.
When Keri Tombazian was let go at
KTWV he wrote about his colleague: “You will forever be my ‘Groove
Girl.’ The fact that I had to share you with millions of other listeners
doesn't bother me at all. I know you were speaking only to me every
night at ‘the WAVE.’ Your next gig will be even more exciting and
satisfying.”
Jeff was always introspective about his life. He
truly cared for those around him. He wrote me a personal note recently:
“Except for the not so far away memories of falling in love, the birth
and the blessing of children into one's life and military service, the
unexpected ‘third act career’ as a Los Angeles Radio Airborne Reporter
has brought to me more joy and peace than few other moments. You and I
have shared a few good tears together about similar paths that we've
walked down and I suspect there might be a few more as we advance. I
never, in a gazillion years, thought I would ever see my name mentioned
but you documented what we were all doing out here. All of us owe you
much. My son thinks I'm an ok guy. We talk a lot now thanks to you. With
my lack of experience in radio, you helped in very subtle, wise ways and
I've done quite well. Thanks to you.”
Jeff spoke before Mike Sakellarides'
class about an industry news boot camp for ‘LARPs to Be.’ “One of the
experts, Jeff Baugh, just spoke to my ‘Traffic Reporting’ class at
Fullerton College and he was most candid, provocative, and uplifting.
Jeff played airchecks including his award-winning coverage of the 2005
Metrolink crash in Glendale, as well as the Malibu fires and routine
traffic reports.
Equally important, and with great humility, he
inspired the students, telling them not to be discouraged by the current
employment picture. There will be growth again; so be ready for it.
Jeff implored the class to embrace the changes in
the industry and to learn as much new technology as they can.
Particularly editing skills.
He concluded that these are exciting times, and
with hard work and passion today’s students can participate in the
dramatic evolution of radio, television, and all the new media
burgeoning.
After Jeff left, students remarked, 'he's nice,
he's great, this is one of the best classes I've had here.' He cares,
too, leaving his email and phone for the students to reach him."
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For the last few years, Jeff had been
exploring a move to Idaho. He envisioned himself in a small
cabin with a nearby river. He even hired an Idaho real estate
agent to be on the look out for the perfet place. But radio had
grabbed his ankle and kept dragging him back to the profession
he did so well. And we were so blessed to have him in the sky
and on the ground. Before Cherie and I got married, we drove
to Paradise Cove to have lunch with Jeff. I wanted her to meet
as many special people in my life before the wedding. After
lunch we walked to the beach, sat on the sand for hours. Just
yakking and telling stories. Talk about special. Thank you for being in our lives, young man. Semper fi! |