The midget fortune-teller who escaped from prison was a small medium at large.





7 Years Ago Today 

Beasing Sounds Off as #5 Best Off-Air LARP of 2015

(July 5, 2015) In the early summer of 2008, Dave Beasing joined the senior management team as program director of 100.3fm/The Sound, a Triple A station launched a year earlier. In 2009, Beasing made his first appearance on the list of the Best Off-Air LARP of the Year. This year he has moved up to #5 Best Off-Air LARP of 2015, from #6 last year. The Sound has made its Classic Rock presence known the past year, consistently showing up in the Top 10.

Dozens of working LA Radio People voted for their peer group, which resulted in the Top 10 Best list. Dave is no stranger to the programming ranks in Los Angeles, having been program director at KYSR and KXEZ in the 1990s. Before joining The Sound, he was a senior consultant with Jacobs Media for 13 years.  

When he was appointed pd at The Sound he said: “From the moment I first heard The Sound I knew whoever programmed this brand would experience the opportunity of a lifetime. Thanks to Greg [Solk, Bonneville vice president of programming] for including me in what is shaping up to be an unparalleled team of broadcast professionals. Thanks also to Fred Jacobs, his staff and clients for an incredible 13-year run. They have prepared me well for this assignment.”  

Before arriving in the Southland, Dave also programmed KMZU-Carrollton, Missouri, KLIN-Lincoln, KRMG-Tulsa and spent three years with WLTI-Detroit where he had been appointed pd in 1990.

#5 Best Off-Air LARP of 2015

Dave Beasing

Some of the comments about Dave from those who voted for him: 

  • "Yes, programming an Oldies station can be easy. Beasing is on top of everything, is humble, cares enough to answer emails from listeners personally, knows what all other stations are doing, supports his staff and makes sure The Sound doesn't get stale."

  • "Beasing's model: You take a station and do Radio the way it's supposed to be done. Partly by taking cast-offs, that 'corporate' deemed expendable from a competitor's station, a competitor whose ass he is currently kicking."

  • "Steering The Sound in the right direction. The station plays my favorite Southern California Classic Hits."

  • "Dave has left KLOS and other competitors in the dust with thoughtful music adjustment and the addition of Mark Thompson to mornings."

  • "Dave is steadily improving the ratings, allowing the talent to have a nice degree of freedom and wonderful spontaneous events, like the tribute to B.B. King, which began just moments after his death was announced. A lot of thought and skill goes into that station."

  • "Tries his best to program creatively in a PPM world."

  • "A good guy getting good results."

  • "One of the few programmers who seems to still understand radio. Answers letters from listeners personally."

  • "Dave has been a successful programmer and consultant. Despite being up against demographics and having a standalone station, he has done something KMET was never able to do - beat KLOS.'

  • "If I ever had the chance, I'd like to work for Dave Beasing. You get the feeling that Beasing actually trusts his on-air talent, something that is sadly rare in local radio."

  • "He's made a commitment to the audience."

  • “A steady programming hand. He understands the market.”

Memories Of Southern California Radio. Subscribers were offered an opportunity to share some memories of listening to the radio in LA. Larry Hart of Sherman Oaks shares his memories:

Some days ago, when I heard your site was finishing its run, I thought “again?” Seems like the third time for a bad April Fool’s joke. But as someone who really enjoys listening to stations making format changes, you never know what will be in the next day’s headlines, including what’s happening with 

When I arrived here from New Jersey in the 1970s, I noticed how much more Top 40 there was on the AM band here, versus WABC and WNBC in New York. We had KFI, KHJ, and KTNQ, plus KRLA mixing Top 40 and Oldies. I sure wish I’d made an aircheck of the screaming 1190, KEZY from Orange County, I didn’t know the station would later turn to an AOR format later in the year. There were two soul stations, KDAY and KGFJ / KKTT, the latter was certainly interesting. 

As for news and talk, I did have some issues with KNX omitting some live coverage from the CBS Radio Network, though they were certainly a dependable station. At least the station offered a complete weather forecast at :06 and :31 past the hour, and George Walsh would report on the nation’s temperature extremes every night at 10:06.

The 1980–81 edition of KMPC featured a most enjoyable talk format, without the commercial clutter. In addition, the station was a good outlet for the Mutual Radio Network. And yes, KABC was also enjoyable listening, especially Ray Briem, as he was a radio freak. 

This may be the last chance I have to tell this story. In 1978, during my first week here, I was curious about stations running SCA (Subcarrier Communications Authorization, which allowed fm stations to provide additional programming on a subcarrier frequency, Muzak was once delivered this way). I called KSRF in Santa Monica, asking to speak to the Chief Engineer. A quite knowledgeable man came on the line, who knew a lot about the local radio landscape. That man was – and still is – Bernie Alan. I happened to phone him again near his last day at “K-Surf,” when he told me he was leaving for KOST. We continued our friendship for all of these times, since we were both from back East, we always have a lot of ground to cover, especially since we’re both DX-ers. He was nice enough to let me watch the debut of CNN at his home.

One more historical note. In a recent “Rewind,” there was a mention of KLAC being a Top 40 station, either as “Formula Radio” in 1958 or “Future Phonic” in 1959. I’m wondering if there are any airchecks and / or jingles from that station. I counted seven AM stations (KLAC, KHJ, KFWB, KPOP, KRLA, KGFJ, KDAY) dabbling in some form of rock and roll around 1959, eight if you count “The Mighty 690” (XEAK, now XETRA) coming in from Baja, California. That would have been an exciting time to be a listener.

Lastly, Don, if you are really shutting down the website, are there any plans for a farewell shindig? Thanks so much in advance.”

Who Helped Made You the Person You Are Today?

Dale Berg


Good question. For me it would have to be my psychologist.  His name was Dr George Axtell. I started seeing him in 1986 when my first marriage and life fell apart.  I thought my radio career was over. When I started seeing him things began to happen.

First I realized I was okay. Then my career got a fresh new boost. The next 28 years has been just amazing, both in my life and career. This included two positions as a program director and reconnecting and marrying my next door neighbor Ann who I met in 1967 and lost track of in 1978.

My doctor has passed away. I spoke to him about 15 years ago and not only did he still remember me, but was pleased about my accomplishments and kept going on about them.



We GET Email …

** Early LARadio Start

“I am Richard (Dick) Miller who started working in LA Radio at KCRW in 1960 when all KCRW did was ‘Standard School Broadcast’ and SMCC sports. I got a call one day from George Baron who was working for the Funks [KDAY -Evening Outlook] and was at POP and KSRF in Santa Monica. Then I got hired by Bill Scott KBMS 105.9 [background music business] plus a few spots on the main channel. Then I added KGRB AM 900 in West Covina on weekends. They had a 2 tower DA and a RCA 1kw at 250 watts, unlike KPPC AM 1240 that had a mini version of a Collins 20V2 with 4-125 tubes instead of the usual 4-400C final/modulator. 

Robert Burdett owned KGRB and trusted me to show up and work weekends.

I had to quit there when Art Sterman/Ben Hoberman hired me full time in 1963.  Joe Pyne was the big thing then and we had one of the first home-made delay machines to dump a caller after they said or did a ‘no no.’

Ben Hoberman told me, ‘Dick don't let this get to you because people don't call unless they are upset or very interested.’  I worked at KABC AM/FM simulcast until 1969 when KABC/fm went Beautiful Music for a year.

KLOS started in 1970.

I got drafted and had to be away for a while, but they let me keep my seniority.

Lots of interesting people like Howard (prop 13) Jarvis, Bill Ballance, BMR, Michael Brown (Billy Juggs), Rodger Layng, Don Doolittle, Ray Briem, Frank Hemingway, Carole Hemingway, Michael Jackson, Dick Wahl (net only) had 10 kids, Scott Shurian, Mel Baldwin, Tom Schell, Merrill Muller, Bob Scott, Lou Cook, Bob Anderson, etc.

Thanks, Mahalo.” – Richard Miller, KUAU, Maui, HI

** Missing LARadio

“I am another who is going to miss your web pages. I am not in ‘the business,’ but I like listening to radio during the day, and find your articles interesting.  I also read you in the Orange County Register

If you go, where will we get the information? May I suggest you go to a weekly, or monthly site? Thank you for what you have done.” - David Aten

** All Things Must Change

“Like all of us I'm saddened to see end. All things must change in life. Thank you for all the years of quality. The best to you!” - Mike O'Neil

** Non-LARP

“Thanks for the years of great information about LA Radio. As a non-LARP I have enjoyed the look inside the industry you have provided.” – Norman Gordon

** Someone Else To Follow Format?

“You have set up a format a style  a way of doing things. Can't someone carry on your tradition?” – David Boothby 


Ever wonder what happened to your favorite radio dj, talk show host, sports broadcaster, engineer, traffic or newsman?

Just click below:



Los Angeles Radio People in Pictures  

 Sandy & Wink Martindale, Dick Clark, Matthew Broderick, Richard Blade, Sarah Jessica Parker 


Steven Clean, Dr. Demento, Joe Franklin, Dennis Miller 


Whitney Allen, Trip Reeb, Dennis Prager 


Teresa Strasser, Adam Carolla, Danny Bonaduce, Tammy Bruce, Louis Nye  

Sam Riddle, Ken Rutkowsi, Keith Jackson



Francesca Cappucci, The Real Don Steele, Jai Rich


Beau Weaver, Charlie Van Dyke, Brian Whitman, Jennifer Horn, Randy West, Charlie Tuna 


Nancy Plum, Robert W. Morgan, Gary Butterworth

Sean Lynch, Johnny Chiang, M/M Rick Thomas

Mike Thompson, Adam J. DeMarais, Mike Lundy 


Valerie Simpson, Jeff McNeal, Nick Ashford, Mark Wallengren, JoJo Wright, Mike Crozier, Tim Conway, Jr., David G. Hall


Alan Oda, Sweet Dick Whittington, Don Barrett, Shannon Farren, Dave Anthony


Bill O'Reilly, Wally Clark, Mike Wagner, Ed Boyd, Mike Walker, Krystal Ball


Chuck Randall, Richard Saxton, Jim Newman, Rona Barrett 


John Phillips, Sandy Wells, Steve Youlios, Marina Wilson 


Christian Wheel, Buddy Lowe, Jack Silver 



More LARP Photos


Send mail to with questions or comments about this website
Copyright 1997-2022 - Los Angeles Radio People
Last modified: July 04, 2022