|A cross-eyed teacher couldn’t control his pupils|
LARadio Archives - 14 Years Ago Today
HOT Mornings Get WILD Personality
(August 1, 2007) Victor Zaragoza, most recently weekends at KYLD (“Wild 94.9”)– San Francisco, will be taking over mornings at Hot 92.3 (KHHT/fm) on August 13. Diana Steele and Rico Banana, who have been working mornings, have exited the station. Two others (Damon Knight, Vanessa) connected with the morning show will be reassigned.
“Numbers number one,” responded HOT pd R Dub when asked why the change. “Mornings have been consistently underperforming. Personally and professionally I love Diana and Rico to death and they are two of my favorite people in the business but we just had to try something different. We’re going in a completely new direction, not only with a host but the mornings are going to be put together very differently,” said R Dub when we caught up by phone yesterday afternoon.
The HOT pd said the station will be 100% more listener focused. We’ll be a lot more active in the community. To put it in a sentence, less BS and less the standard morning show clichés that every morning show in the country does. We asked the listener what they want and they said they want a relatable talent who is their friend in the morning and a lot of music, but for the most part it will be a one-on-one relationship with Victor.”
Mexican born and California raised, Zaragoza started his career by co-anchoring the news for a Spanish radio station in the Bay Area and went on to be a jock in Arizona and Texas, as well as San Francisco. He has worked all dayparts. Victor has been the sideline reporter for the Oakland Raiders football games and will continue for all home games. R Dub did not know if Zaragoza will continue in that capacity.
In an internal memo to the advertising community, general sales manager David Howard wrote: “After conducting a major research study our audience told us that they wanted a host that was more relatable to them, their needs, and the community. Based on this criteria and the fact that Hot 92.3's audience comp is over 50% ‘assimilated’ Latino, we are proud to offer the only Latino morning drive personality in ‘General Market’ radio. We are beyond confident this will generate huge gains for both the radio station and our advertisers.”
HOT afternooner Renee Taylor is sitting in during morning drive this morning.
Cleaning out the Garage on a Sunday
For 25 years, LARadio has tracked thousands
who have entertained us in the Southland from 1957-present.
These are snapshots of each on-air personality –
where they came from, where and when they worked in Southern California,
and where they are now.
If you are on the listings, please update and make corrections as needed at: AvilaBeachdb@gmail.com.
LARadio with Pictures
Jim Coniff, Dave Stone, John Hart
Jackie Olden, Ted "Thrasher" Prichard, Bryan Schock, Mike Stark, Lisa Stanley, Gary Bryan, Joe Mantegna, Samantha Stander
Tom Brokaw, Jeff Baugh, Tom Bernstein, “Sweet Dick" Whittington, Ed Krovitz, Bert Pegram, Tawn Mastrey
Nick Federoff, Victoria Easley, Dave Van Dyke
Ed MacKay, Joe Buttitta, Karl Malone
Sharon Dale, Charlie Van Dyke, Lara Scott
Goodfellas, Jhani Kaye, Bruce Chandler, Debbie and Ray Padden
Bill Handel, Stan Spero, Gene Autry, Chuck Blore, George Wilson, Tom Mosher
Brian Phelps, Mark Thompson, Dan Avey, Ally Avey, Ellen K
Don Tracy, Tyralucia, Karen Adams
David G. Hall, Wally Smith, Jason Bentley
Alan Mendelson, Ace Young, Joe Collins, Ashley Paige, Bob Miller
Doug McIntyre, Marc Germain, Wolfman Jack, The Real Don Steele, Clarence Barnes
Joe Cipriano, Neil Ross, Randy Thomas, Shadoe Stevens, John Leader, Hudson Hott, Liz Kiley
Chuck Blore's best selling book, Bill Ballance, Blore, and Chuck talking about Al Jarvis, America's first dj
Don Barrett, Elliot Field, Chuck Blore at Musso &
LARadio Day at Museum of Radio & TV: (standing) Chuck Cecil, Chuck Blore, Bill Ballance, Dave Hull, Gary Owens,
Jimmy O'Neil, Earl McDaniel, Carol (Robert W.) Morgan ...Seated: Al Lohman, Don Barrett, Sweet Dick Whittington
Ted Sobel, Chuck Blore
Crys Quimby, Ed Mann, Chubby Checker, Brian Beirne
Geoff Witcher, Ted Sobel, Joe Cala, Randy Kerdoon, Shaune McNamara Steele, Powermouth Patty Lotz
Joe Pyne, J.J. Johnson, Saul Levine
Bryan Suits, Megan Holiday, Ted Stryker, Larry Elder
More LARadio Photos
Ladies of LARP Calendar in 2007
For 25 years LARadio chronicled the news of
Southern California radio and the personalities
who populated it. Alan Oda was editor for much
of that time. With the closing of LARadio he
opened a weekly blog, mostly about radio at
After 25 years, LARadio came to an end in 2020.
Read the final column by clicking the curtain.
Early LARadio was dominated by men. In the 70s women began to
find an important place - on and off-air - in creating the rich
history of LARadio. In 2007, we saluted the women in LARadio with a
calendar that included the names of the LARP who were having
birthdays that month. Calendar was sponsored by Mt. Wilson
Broadcasting. You can access it at this
Send mail to:
questions or comments about this website
Copyright 1997-2021 - Los Angeles Radio People
PO Box 2670, Avila Beach, CA 93424
Last modified: July 31, 2021
Ladies of LARP Calendar in 2007